How BrandON’s Founder Brandon Ivan Peña is Working to Humanize the Coffee Industry

How BrandON’s Founder Brandon Ivan Peña is Working to Humanize the Coffee Industry

From his upbringing in El Paso, Texas, to his current home in New York City, Brandon Ivan Peña, the founder of BrandON and 787 Coffee, bringing motivation and dedication to each of his ventures. Currently, he works as an entrepreneur, business consultant, and motivational speaker while enjoying the networking opportunities New York City brings. 

His work in multiple industries and ventures including 787 Coffee, Hacienda Iluminada and his motivational brand BrandOn have brought him many accolades, including being listed as one of the Forbes Top 100 Entrepreneurs of 2021 list, and a Yahoo Finance Top 10 Entrepreneurs to Follow in 2021. 

In his youth, Brandon has always had a burning passion for wanting to influence the world in a positive way, shaping it for the better. On top of that desire, he was drawn to being able to be his own boss and run his own life. In addition to his own wishes, he also loves innovation and being as hands-on as possible. As he entered the industry working for himself, he quickly realized that working for himself was the best way to achieve his individual goals.

“Being able to be my own boss and still earn a good living seemed like the best way to live my life and while still helping others live their lives fruitfully and profitably. Working in a 9-5 corporate job would have never let me express my own creativity or get the customer feedback for his hard work that motivates me further. I have also taken up business to show the rest of the world the power of Latinx,” Brandon outlines. 

An important aspect of his business is his heritage. Brandon knows that there are very few Latino people of origin who are running big corporations or are getting credit for their hard work. By making a name for himself, Brandon Ivan Peña is representing the Latinx community as a whole through his business.

With success in many industries, Brandon is best known for building his empire from 787 Coffee, revered for their “Farm to Cup” experience. Brandon works tirelessly to ensure that his product is top of the line, both for his customers and for his own taste as a coffee connoisseur. 

“I became well-established due to my involvement in the coffee industry. A shameless coffee lover myself, I consider myself a connoisseur of sorts. Simply, I want to share the coffee experience with others. Clients and customers deserve to finally learn what properly grown, roasted, and freshly brewed coffee tastes like, instead of relying on those easily purchased instant pouches. Because I wanted the experience to be as authentic and inspiring as possible, I consistently ensure that 787 Coffee would never be grouped along with other such cafes or coffee brands,” Brandon remarks. 

Brandon prides himself on working with the entire pipeline of his coffee’s journey, from production through delivery to ensure the best quality. He has bought farms in Puerto Rico which cultivate the most full-bodied, delicious and warm coffee that can only be identified by experts in the industry such as Brandon. After proper packaging from the farms, the coffee is shipped out to the individual shops of 787 Coffee. Currently, customers can enjoy 787 Coffee at shops in New York City, Puerto Rico, and in a short time, in Florida cafes as well. 

To find out more about BrandON follow him on instagram here.