Elon Musk has said the Twitter name “does not make sense” as he rebrands the platform into an “everything app” called X.
The world’s richest man has not been shy of putting his own stamp on the site he bought for $44bn last October and has now embarked on the most dramatic change in its 16-year history.
Musk spent the weekend teasing an imminent reinvention and unveiled a new name and logo yesterday.
His desire to impose sweeping changes to such a recognisable social media brand prompted confusion, but the SpaceX and Tesla owner defended the move in a late night tweet.
“The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video,” he said.
“In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world.
“The Twitter name does not make sense in that context, so we must bid adieu to the bird.”
Earlier, Musk had declared tweets now to be known as x’s.