Coffee has long been one of the most consumed beverages in the world. A good cup of exquisite coffee helps everyone to wake us up in the morning and with others no matter the occasion.
Brandon Ivan Peña, also known as BrandON, is a Mexican-American born and raised in the El Paso/Juarez region. He is the CEO of 787 Coffee, which provides a farm to cup coffee experience.
Brandon owns a coffee farm named Hacienda Iluminada in Maricao, Puerto Rico, where they grow, process, and roast their coffee beans to create a product of exquisite flavor and aroma which is distributed in the three stores they have in San Juan de Puerto Rico, nine in New York City and two more under construction in the same city.
“At 787 Coffee we love to create memories, so we focus on human interactions.” Brandon says.
In addition to this, Brandon owns his personal brand brandON, through which he does business consulting and motivational speaking. He has dedicated over 20 years to marketing, account management, content creation, and business consulting. During that time, he has had the opportunity to meet successful businessmen and women who have served as motivation.
Through his career, Brandon has worked with Fortune 500 companies such as State Farm Insurance, One World Alliance and Televisa. He has spoken at and designed events such as Social Media Week Puerto Rico, Design Shanghai & Latinos Pa’Lante. An incredible Entrepreneur, Business Consultant and motivational speaker. He also has an Executive MBA from the University of Miami.
“Growing businesses is in my DNA. I take it very personally, I push entrepreneurs to innovate and move to the next level. I help entrepreneurs strategize and focus on the main goal. I felt it was right to lead by example, so I decided to push myself and invest in the things I love, human beings and coffee.” Brandon explains.
Brandon has always been fascinated by personal relationships and human connections so for him consulting and motivational speaking comes naturally.
“I love the feeling I get from sharing the things I learn with others, I also love doing it in Spanish, aimed at young entrepreneurs in Latin America who speak little or no English. I want to tell them to focus on their goals and that through hard work, discipline, and following their passion, AMAZING things happen, no matter the color of their skin.” He says.
On the subject of coffee, it all started because of Brandon’s love for coffee and as a test to see if what he did for other businesses would also work for him.
“After 7 years of being in the industry, now it’s all about the people I work with. Going to the farm in Puerto Rico is one of my favorite things to do. Humble, hardworking, loving people who depend on our success to support their families. I have no choice but to make 787 Coffee the next best thing.” Brandon adds.
Despite the current situation with COVID-19, Brandon has used this time to connect more with himself by writing and designing the strategy that brandON will use and plan where he wants to take his coffee farm and 787 Coffee. He is also planning to publish his first book.
“I will share many things I have learned from being in the business to attend some of the best business and social media conferences in the world and from talking to some of the most creative minds.” Brandon shares.
Brandon is a brand humanizer, and his multi dollar company continues to push and grow by only doing what is right for their team and community. His award winning formula (Emotions + Visuals = ENGAGEMENT) got him the chance to travel to Prague to do a workshop with local entrepreneurs.
In the future, Brandon plans to open cabins, a zoo, and coffee tours “where human beings can come and reconnect with nature, with life, and with their inner selves.” And when it comes to his coffee business, his objective is to continue growing in presence by opening more stores “to change the world one cup of coffee at a time.”
“I surround myself with AMAZING HUMANS, we are passionate, we are honest, we are go-getters. We are caffeinated humans being creative and passionate about business. We WANT TO BUILD, we want to collaborate, we want to build a better world, TOGETHER.” Brandon states.
Find out more about Brandon, his coffee and brandON here.